Our athletes help amplify brand stories through social media, partnerships, and events, showing that AV is about more than just investments—it’s about expanding reach and elevating brand presence.
AFL star Matt de Boer, with the help of advisers such as former Australian cricketer Ed Cowan, has found a way to combine the two. By putting their money where their mouths – or Instagram accounts – are, de Boer and co are managing some healthy profits.
More than 20 professional athletes across AFL, soccer, rugby league and cricket – including newly crowned World Cup champion Alyssa Healy – are the latest to invest in online pet supply store Pet Circle, which recently became Australia’s largest tech unicorn valued at more than $1bn.
